NESTLED IN THE HEART of Edgartown, Trader Fred’s stands as a cherished institution on Martha’s Vineyard, embodying the essence of an old-fashioned trading post where visitors and locals alike can find everything under the sun. From beach essentials and t-shirts to fishing gear and discount shoes, Trader Fred’s is a veritable treasure trove, packed floor-to-ceiling with an eclectic mix of merchandise.
The store’s enduring appeal is a testament to the vision of its founder, Fred Mascolo. Known for his larger-than-life personality and shrewd business acumen, Fred initially opened locations in Edgartown, Vineyard Haven, and Oak Bluffs before expanding to nine store locations across New England.
His influence extended beyond retail; he purchased Jane Brown Associates real estate agency and served a long tenure on the Edgartown planning board, shaping the community he loved.
For many Islanders, Fred was the face of Trader Fred’s, manning the phone from his perch behind the counter, always on the lookout for the next great deal. His sudden absence since the fall of 2023, when he was helicoptered off-Island for emergency surgery, left a void in the store and the hearts of its patrons.
Fred’s passing marked the end of an era, but his legacy lives on through the dedicated efforts of his brother, who now runs the store. Today, Trader Fred’s continues to thrive, attracting a steady stream of customers drawn by its unique charm and the promise of finding just what they need — and perhaps a few surprises along the way.
The store remains a vibrant part of Edgartown’s fabric, a living reminder of Fred Mascolo’s indomitable spirit and lasting impact on Martha’s Vineyard.
