On the corner of Oak Bluffs Avenue and Kennebec Avenue, where a historic souvenir shop once stood, a bright canary yellow storefront now catches the eye of passersby.
This cheerful facade marks the arrival of The Good Shoppe, a new candy store that blends nostalgia with modern flair, brought to life by longtime friends and business partners Emily Pires and Elena Hristu.
With backgrounds as creative directors in New York’s fashion and music industries, Pires and Hristu have infused The Good Shoppe with their artistic sensibilities. The result is a vintage-inspired American sweets shop that feels both timeless and fresh.
Inside, customers are greeted by a curated selection of candies sourced from across the United States and beyond, alongside offerings of soft-serve ice cream, specialty coffee, homemade Italian ice, and the shop’s signature oversized cookies, affectionately dubbed “The Good Cookie.”
The shop’s homemade Italian ice, crafted in Connecticut, and imported Swedish candies have already become local favorites.
But it’s not just the treats that make The Good Shoppe special—it’s the atmosphere.
The store’s aroma of sweet confections, paired with a soundtrack of good music, creates a vibe that invokes feelings of nostalgia and comfort. Each visit is a journey back to the simple joys of childhood.
Whether you’re a local or a visitor, indulging in The Good Shoppe’s treats while exploring the bustling streets of Oak Bluffs is an experience that perfectly captures the essence of Martha’s Vineyard.
It’s more than just a candy store; it’s a sweet trip down memory lane, right in the heart of the island.
